“Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it.
Tom Kelley‘s book The Art of Innovation is an excellent practical guide to anyone looking to get started on their journey to innovation. Tom is a senior leader at IDEO – a leading design consultancy firm, that works with corporates and start ups to help them build unique and lovable products and experiences.
In today’s knowledge economy, an engine and culture of innovation within the organisation is probably the ONLY strategic moat that an enterprise possesses.
Organisations not innovating actively stand the risk of extinction.
“Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it. You’ve got one option now – to shoot first. You’ve got to out-innovate the innovators.”
Aravindhan Sundar 
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